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Campaign to develop sporting participation and talent:
Drive to recruit sports coaches in local communities
A campaign to recruit 10,000 voluntary community sports coaches in 70 of the most deprived areas of the country has been launched by Government.
The initiative will help build strong communities by getting adults and young people involved in activities in their local area. It will also help increase sport participation and help develop sporting talent.
The Government is to invest £5 million over three years in the recruitment campaign that will be delivered by sports coach UK, Sport England and sports national governing bodies from April 2008.
Ten thousand coaches will deliver more than three million extra coaching hours in an array of sports – from football to basketball, rugby to tennis. It is the first phase of the Government's strategy to overhaul the quality and quantity of sports coaching in this country.
The Government wants more adults to get up off the sofa and take up the challenge in a move that will not only benefit young people's health and fitness but their own.
On top of the Government investment of £5 million it is anticipated that funding for the coaching campaign will be matched by sponsorship from the private sector. The funding will provide national and local partners, including Sport England, sports coach UK and sports governing bodies with the ability to recruit volunteers into coaching and link them to schools, Further Education colleges and clubs.
For further information visit the the Department for Culture, Media and Sport website at: www.culture.gov.uk.
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